Aero Gear attended its 5th fruitful Farnborough Air Show!
Our first priority when attending an Air Show is getting meetings with the right people. We develop a B2B checklist plan to meet existing and potential customers at the shows. Meeting face to face with the decision makers in our industry is the best way to pursue existing and new business opportunities. This year we were able to meet with everyone on our list, and several others that were not sought us out. When we return from the show, we spend the year following up on all of the meetings we had, hoping to turn them in to new business.
While developing new business is the main reason we attend the Farnborough Air Show, we also look forward to the flight demonstrations. It is exciting to see the aircraft we supply hardware to fly overhead! This year the F-35 flight demonstration was expected to be the crown jewel of the show. This much anticipated aircraft is the world’s leading tactical fighter that was originally set to fly at Farnborough in 2012, but due to mechanical issues could not attend.
The air show marketing team kept everyone on the edge of their seats with press releases day to day in anticipation of the F-35 flying to Farnborough. It dominated every conversation. As most are aware a fire on the F135 engine in June 2014 grounded the fleet of F-35s. There was a thick cloud of drama each day – is it coming? Did they fix the problem in time? Do they know what caused the fire? Unfortunately, on Wednesday 7/16, the air show officials held a press conference at the static display of the F-35 announcing officially that it was NOT coming to Farnborough. This ended the drama and dashed everyone’s hopes of seeing the F-35, the world’s most advanced fighter, fly.
We know that in time the F-35 issues that caused it not to appear at Farnborough will be dealt with and forgotten over time. The world’s most advanced fighter is still going through its’ growing pains, unfortunately one happened at the same time as the 2014 Farnborough Air Show.
Our disappointment of the F-35 not flying at the air show did not dampen our enthusiasm for the main reason we were there. We have many meetings to follow-up on and visits to existing and new customers in the next year that will develop into long term business relationships!
We will see you at the Paris Air Show 2015!!!!